Documentos seleccionados con finalidad educativa
Art – Advocacy in the customer focused enterprise – IBM – 2006
Art – Attracting Attention-Cheap Managerial Talk and costly marketing monitoring – VVAA – 2008
Art – Defining online marketing suite – Vittal – 2007
Art – El boca a oreja electrónico – IESE-PWC – 2007
Art – Email award winner gallery 2007 – Marketing Sherpa – 2007
Art – Email Newsletter mistakes everyone makes – Sherpa – 2008
Art – European Online marketers Segmentation Guide – Omniture – 2007
Art – Evolution And Revolution In Qualitative Research – Ereaut – 2004
Art – Facebook-The Insiders Guide to Viral Marketing – Facebook – 2008
Art – Geolocation for effective global marketing – Gardner – 2007
Art – Going Global with geolocation – Quova – 2008
Art – How poor metrics undermine digital marketing – McKinsey – 2008
Art – How to Develop a mobile marketing strategy – Aerodon – 2008
Art – How to turn propspects to consumers with content mk – Pulizzi – 2008
Art – Internet marketing strategies for 2008 – GBG – 2008
Art – Internet marketing updated 2008 – Meng – 2008
Art – Managing Global Brands To Meet Consumer Expectations – VVAA – 2003
Art – Marketing 2010-Sharpening the conversation – Booz – 2007
Art – Marketing Mobile with Mobile – 4Info – 2008
Art – Measuring Internet Marketing – Lurie – 2005
Art – Néomarketing, 10 ans après – Badot y Cova – 2003
Art – Search Engine Land-Geolocalization & Adsen – Smith – 2007
Art – Search is brand – Sentinel – 2005
Art – Segmentation-Best practice – WARC – 2006
Art – Seven Habits of Highly Successful global websites – Yunker – 2008
Art – Strategies For Interactive Marketing In A Recession – Bernoff – 2008
Art – The Direct Marketing Services Ecosystem – Frankland – 2007
Art – The power of search – Universal McCann – 2007
Art – Trust Economies-Investigation into the New ROI of the Web – Brogan&Smith – 2008
Art – Widgets – IABmx-McCann – 2008
Cap – Blogs-Marketing de ida y vuelta – Polo – 2007
Cap – Marketing in the new media-The Digital Life Style – Berkeley – 2007
Cap – Web Globalization Strategies 1 – Yunker – 2002
Cap – Web Globalization Strategies 3 – Yunker – 2002
Cas – A marketer guide to on line advertising – VVAA – 2006
Cas – Avis-We try harder 2pto0 case study – Sentinel – 2007
Cas – IKEA Behind the Best Global Retail Web Site -Yunker – 2007
Cas – VW Touareg Launch – AANZ – 2004
Com – Internet Geolocation Applications – Quova – 2008
Con – Exploring the Concept of Mobile Viral Marketing – Wiedemann – 2006
Con – Home Banking Argentina – Tedesco – 2007
Esq – Marketing Framework – ITSMA – 2007
Esq – New Market Sectors – how do we understand them – WARC – 2003
Gui – A guide to developing Arts marketing plans – AC – 2000
Gui – Arts marketing-A pocket guide – AC – 1997
Gui – Arts marketing-A pocket guide – AC – 1997
Gui – Consumer best practices mobile marketing – MMA – 2008
Gui – How to start online business – Schopra – 2008
Gui – On line marketing Guide – IAB – 2007
Gui – Optimising Web Presence – IAB UK
Gui – Search Marketing Help – IAB – 2008
Lib – Advanced search handbook – IAB UK – 2008
Lib – Effective internet presence – Demopoulos – 2006
Lib – Marketing strategies for arts organisations – AC – 1999
Lib – Unleashing the Ideavirus – Godin – 2000
Pre – Study of Word for mouth Marketing – PPA UK – 2008
Rep – BtoB Marketing-Trends in Strategies and Spending – Forrester – 2008
Rep – How consumer preferences impact 1to1 marketing – Exacttarget – 2008
Rep – Integrating Email-CRM&WebAnalytics – ExactTarget – 2008
Rep – Integrating online video advertising in marketing mix – DL – 2008
Rep – Interaction Marketing in addressable media – GroupM – 2007
Rep – Marketing Leaders-Own The Voice Of The Customer – Forrester – 2008
Rep – Marketing Management Survey – PRWeek – 2008
Rep – Multicultural marketing-Old and New Media Use – Korzenny – 2007
Rep – Social Computing Goes Mobile – Forrester – 2008
Rep – Social Networking and Commercial Activity – Prescott – 2006
Rep – The consumer experience Research Report – OFCOM – 2007
Rep – UE Online marketplace 2005 – UE Consumer Centre Network – 2006
